On Raw Denim: Uniqlo's Pure Blue Japan Collection

Friday, September 19, 2014



It's really difficult to find the perfect pair of jeans, isn't it?

We try on different styles from different brands, skinnies, straights, boyfriends, and pay ridiculous amounts of money for premium denim that feels like you've owned them forever.

However, new offerings from Uniqlo's Pure Blue Japan collection will solve all your denim woes.

Their latest special collection is pretty much the perfect transitional wardrobe - great chambray button downs, comfy sweatshirts and t-shirts, denim jackets, and most of all - perfect fit raw denim jeans. And those babies are under $80.

This is also the first time Uniqlo has offered Selvedge denim for women - for those of you who don't know, Selvedge is a type of raw denim characterized by that finished edges (see that bit of red and white on the cuff there? That's prevents fraying). Usually you'll find folks wearing them cuffed to show that off. It's a pretty cool detail, and worth it to invest in jeans that won't fall apart. Uniqlo's Selvedge is made by Kaihara, one of the oldest denim looms in Japan. Normally jeans like these run for over $100, so Uniqlo's are a super good deal.

Plus, they're super comfy and fit like a glove. Count me in. Loving them cuffed with a pair of wedges and a chunky sweater or sweatshirt, or the denim shirts unbuttoned or tied over a comfy tee.




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